Various clients

Visual Identity Systems

Beyond the logo design, visual identity systems take into account every brand touchpoint and communication medium. The following are examples of brand guidelines with a focus on defining consistent visual components (approved logo variations, color and typography palettes, and digital/print templates).

  • Brand Strategy
  • Logo Design
  • Style Guide Development
  • Project management

Young Concert Artists

Young Concert Artists is dedicated to discovering and launching the careers of extraordinary young musicians from all over the world. In time for their 60th anniversary, JWD designed YCA’s new brand identity to visually represent the organization into the future. As art director, I collaborated with our senior designer and directed a junior designer to complete a comprehensive style guide.

The SHefa School

Refreshing an existing visual identity and developing new digital and print communications for a Jewish day school dedicated to students with language-based learning disabilities.


Developing the visual identity and user experience for an app to improve the efficiency of recycling programs.

New York State Society of CPAs

Bringing a 100-year-old organization into the 21st century, with a strategic logo design and visual identity system, emphasizing the relationship between the NYSSCPA parent organization and FAE.

logo designs
The Leffell School

An independent Jewish day school formerly known as the Solomon Schechter School of Westchester. Our challenge was to design the new logo to represent the school into the future as an independent institution, while honoring a commitment to its past and distinctive set of Jewish values and principles.