The Shefa School

Brand Expression

Jessica Weber Design, Inc.

Art Director,
Digital + Print Designer

Tyler Bush

Logo Revision
Dominick Santise

Zoe Behan

Don Hamerman

The Shefa School is a Jewish community day school in Manhattan that offers students with language-based learning disabilities a place to grow, thrive, and reach their full potential.

Shefa is expanding tremendously, and we were asked to revitalize the school’s communications during this exciting time, including the creation of a new admissions brochure and redesigning the website.

The school’s original logo was well-established and recognizable, with a thriving sprout and a typeface used consistently on existing materials. We recommended a subtle refresh to maintain the design’s integrity while improving legibility for new applications.

We developed Shefa’s identity system to include a new sans-serif type family and an extended color palette.

To produce Shefa’s first-ever admissions brochure, we proposed the format and content, collaborating with our writer to carefully develop new messaging unique to this special school.

We redesigned the website with consistent visuals and expanded content. It is custom designed and built on a CMS the school manages at

  • Creative direction
  • Content strategy
  • Art direction of photography
  • Digital + print design
  • WordPress development
  • Print production
  • Project management