The Leffell School

Print + Digital Publication

Firm
Jessica Weber Design, Inc.

Art Director,
Digital + Print Designer

Tyler Bush

Editor, Writer
Zoe Behan

Photographer
Don Hamerman

Kavanot is the magazine of The Leffell School, an independent K–12 Jewish day school in Westchester, New York. In collaboration with their Office of Institutional Advancement, we have developed the editorial content, art directed, designed, and produced issues biannually for seven years.

Named for the Hebrew word meaning “sincere feeling, direction of the heart,” Kavanot focuses on the school’s unique values and commitment to its students and families, alumni, and the greater community. In addition to serving these audiences, it importantly functions as a recruitment tool.

The print magazine is mailed to the school’s entire community and circulated at open house events.

The digital edition reaches new audiences, bringing the editorial to life with interactivity and shareability at kavanot.leffellschool.org

  • Art direction
  • Content strategy
  • Digital + print design
  • Editorial design
  • WordPress development
  • Print production
  • Project management