Hebrew Union College

Campaign Design

Firm
Jessica Weber Design, Inc.

Art Director
Jessica Weber

Designer
Tyler Bush

The message of the $125 million endowment campaign for Hebrew Union College – Jewish Institute of Religion was to “assure the future of Reform Judaism by supporting its backbone.”

The key strength of HUC-JIR’s commitment to assuring a Jewish future is the balance of tradition with the demands of a changing Jewish community.

We represented this visually by creating a campaign logo, incorporating a traditional yad (a pointer used in Torah reading) with bold and elegant typography.

The design of the case statement brochure reflected the dynamic, bright future of the institution. The case is supported by meaningful quotations from Jewish leaders, rabbis, board members, students, and fellow donors. Institutional statements grounded the piece by organizing these compelling voices thematically by their support of specific campaign goals.

The case brochure supported major gift proposals throughout the multiyear campaign. A pocket held inserts for information requiring updates over the course of the campaign, such as the naming opportunities for campuses, programs, professorships, research, and scholarships.

  • Campaign creative concept
  • Editorial design
  • Art direction of photography
  • Print production
  • Project management