NYS Society of CPAs

NYS Society of CPAs Visual Identity System FirmJessica Weber Design, Inc. Art DirectorTyler Bush IllustrationGeorge Abe The New York Society of CPAs (NYSSCPA), founded in 1897, is one of the largest state accounting organizations in the nation with more than 29,000 members. The Foundation for Accounting Education (FAE) is a separate organization created by the […]

Visual Identity Systems

Various clients Visual Identity Systems Beyond the logo design, visual identity systems take into account every brand touchpoint and communication medium. The following are examples of brand guidelines with a focus on defining consistent visual components (approved logo variations, color and typography palettes, and digital/print templates). Brand Strategy Logo Design Style Guide Development Project management […]

The Shefa School

The Shefa School Brand Expression FirmJessica Weber Design, Inc. Art Director, Digital + Print DesignerTyler Bush Logo RevisionDominick Santise WriterZoe Behan PhotographerDon Hamerman The Shefa School is a Jewish community day school in Manhattan that offers students with language-based learning disabilities a place to grow, thrive, and reach their full potential. Shefa is expanding tremendously, […]

The Authors Guild

The Authors Guild Brand Icons FirmJessica Weber Design, Inc. Art DirectorTyler Bush The Authors Guild supports working writers and protects the rights of authors. Realizing the need to update their logo to better represent the organization on social media platforms, they engaged our team to design new icons. They also needed a system for their […]


The Brick Church School Brand Discovery + Visual Identity FirmJessica Weber Design, Inc. Art DirectorTyler Bush StrategyJoe Ellsworth The Brick Church School is known for its outstanding early childhood education on Manhattan’s Upper East Side. The school was founded in 1940 by The Brick Presbyterian Church. Today, the school welcomes children from all backgrounds and actively […]


Rightcycle User Experience FirmConcept work DesignerTyler Bush Variations in local recycling programs create confusion about how to sort and prepare items before tossing them in a bin. Because of this, consumers with good intentions may engage in “wishful recycling,” straining or contaminating the system and undoing their efforts. As a passion project, I took on […]